AI training for teams, organisations and boards
You bought licences or your staff signed up on their own. Either way, nobody showed them what these tools are good at, where they break, or how to tell.
So you get two camps. Those who avoid AI rather than get it wrong, and those who take a confident answer at face value.
“Run by people who build AI products for a living, so the examples come from systems in production rather than from a brochure”
– Alan Bates, Founder, 10 Kinds
Sort all three and the licences you already pay for start returning something. Work that took an afternoon comes back before lunch. Output arrives checked. Your board can direct AI instead of nodding at it.
Nobody wants to be the person who sends out something a machine got wrong. So they carry on doing it the long way, and you get none of the benefit you paid for.
They're getting usable output and they like it. They also can't separate a good answer from a confident wrong one, so the wrong ones go out with everything else.
Leadership approves AI spend without a working picture of what these systems can do, what they still can't, or which supplier claims are worth anything.
Days pitched at the level of the room, built around what people are going to do on Monday. They leave faster at the work they already do.
The jobs current AI does well, with worked examples rather than abstract demos. Drafting, summarising, extracting from documents, sorting and routing.
Where a model will be fluent, confident and incorrect, and how to spot it before it reaches a client. Which tasks to hand over, which to check line by line, which to keep away from AI entirely.
Which tasks suit a chat assistant, which need a knowledge base behind them, and which are cheaper solved with ordinary software. People stop reaching for the same tool for everything.
If you have rules, we cover how to stay inside them in plain terms. If you don’t, we’ll say so and point you at governance rather than pretend a training day covers it.
Prompting, reviewing and checking taught as repeatable habits rather than tricks, so the day still counts in six months when the tools have moved on.
On leadership days: what to ask a supplier, a team or a consultant before approving anything, and which questions belong with a solicitor rather than with us.
Your people leave with
Prices for all three days are below. Training stands on its own, with no other engagement needed first.
Battle-tested advice
10 Kinds is run by the founder of Bazam.ai, an AI content marketing platform we designed, built and run in production. Everything we recommend to you, we have had to make work ourselves, with real data and real consequences when it goes wrong.
Agents that plan, draft and revise a piece of work between them, with a human approval step before anything goes out. We know when that architecture is worth its cost and when a single well-aimed prompt does the same job.
A knowledge layer so output comes from the customer’s facts rather than the model’s guesses. This is the control most organisations need, and the one most vendors gloss over.
Approved, scheduled jobs publishing into multiple third-party platforms without anyone remembering to press anything, with a record of what ran and what it skipped.
One customer’s brand material must never surface in another’s output. Getting that right in a live system is a different discipline from writing a policy saying it must be.
That’s where the advice comes from. Which problems are worth pointing a model at, which are cheaper to solve with ordinary software, and which impressive demos fall apart the moment they meet real data. You get that read before the money goes anywhere.
Pitched at the level of the room. Each is a fixed price against a written scope, agreed before we start.
Train
Each engagement is quoted at a fixed price against a scope agreed in writing before we start. No day-rate creep, and no surprise on the invoice.
You get the documents listed on each engagement at the end of it, so you can put them straight in front of a customer, an auditor or your board.
Nothing here is a bundle or a prerequisite. Come for training, a prototype or a retainer on its own if that's what you need, and stop whenever you're done.
Everything you tell us stays between us, on the free call as much as in a paid engagement, and we'll sign your NDA beforehand if you'd rather have it in writing.
No. Training stands on its own and plenty of organisations book a day without anything else.
It does work better once there are rules to teach. If you don’t have an acceptable use policy yet, we’ll cover the questions your people will hit anyway and tell you straight which ones only you can answer.
Whatever your organisation runs. We cover the tools you’ve bought and the ones your staff found on their own, because both are in use. The habits that matter, knowing where a model is reliable and how to check it, carry across all of them and outlast whichever one you’re on this year.
It contributes. ISO/IEC 42001 asks you to show the people working with AI are competent to do so, and training is how you get there. Keeping the records is your side of it, and we’ll tell you what to keep. Training alone doesn’t get you certified, and nothing we do makes the certification decision for you.
Both, and the building is the point. We design, build and ship AI systems ourselves rather than handing you a specification and wishing you luck. Governance is usually how organisations find us. Training is what changes how people work. Building is what changes what the business can do.
Half an hour on where you stand: what AI is running, how well your people use it, and what would be worth automating. Bring a customer questionnaire if that’s what brought you here.
You'll leave with a clear position on where you stand and what to fix first, whether or not you hire us.