Last updated: 29 July 2026

This Privacy Policy applies to your use of this website and the services provided by 10 Kinds of People Ltd. We are committed to protecting your personal information and your right to privacy.

10 Kinds of People Ltd is the Data Controller for the purposes of UK GDPR and the Data Protection Act 2018. We are registered with the Information Commissioner’s Office (ICO), registration number ZB875484.

10 Kinds of People Ltd is registered in England and Wales, company number 7750199. Our registered office is 128 City Road, London, EC1V 2NX.

“Data” means collectively all information that you submit to 10 Kinds of People Ltd via this website, incorporating where applicable the definitions provided in the UK GDPR and the Data Protection Act 2018.

What Data We Collect

We collect the personal information you choose to give us. Depending on what you do on this website, that may include your name, email address, telephone number, company or organisation name, job title, and anything else you include in a message to us.

You might provide this when you:

• Contact us with an enquiry, through a form, by email or by telephone
• Download a guide, checklist, template or other resource we offer
• Sign up for updates, or ask to be kept informed about our services
• Book a call or meeting with us
• Attend a workshop, training session or event we run
• Engage us to provide services, or discuss doing so

We do not ask for special category data, and you should not send it to us through this website.

Lawful Basis for Processing

We process your data on the basis of legitimate interests: responding to you, providing anything you have asked us for, running and improving our business, and letting you know about services that are likely to be relevant to you. We have assessed that this processing is necessary and proportionate, and that it does not override your rights and interests.

Where you engage us to provide services, we also process data on the basis of performance of a contract. Where we are required to keep records for tax, accounting or other legal reasons, we process data on the basis of legal obligation.

Where consent is required, for example for certain marketing messages, we will ask for it and you may withdraw it at any time.

How We Use Your Data

We use the data we collect to:

• Respond to your enquiry, and follow up on it
• Provide any resource, guide or material you have requested
• Provide our services where engaged to do so, and administer that engagement
• Send you occasional information about our services, where we think it is relevant to you
• Maintain internal records of communications, enquiries and engagements
• Understand how our website and materials are used, so we can improve them

You can ask us to stop contacting you at any time, and we will. Every marketing email we send includes a way to opt out, and you can also just reply and tell us.

How Long We Keep It

We keep personal data only for as long as we need it for the purposes set out above.

In practice, that usually means up to 24 months from our last meaningful contact with you, after which it is securely deleted or anonymised. Where you have become a client, or where we have a legal or accounting reason to keep records for longer, we retain the relevant data for as long as those obligations require.

Third Parties and International Transfers

We use a small number of service providers to run this website and our business. These currently include providers of form handling, email, scheduling and appointment booking, website hosting and analytics, and standard business and accounting software. These providers process data on our behalf and under our instructions.

Some of these providers may process your data outside the United Kingdom. Where data is transferred internationally, we rely on appropriate safeguards (such as standard contractual clauses or adequacy decisions) to ensure your data is protected to an equivalent standard.

We do not sell, distribute or lease your personal information to third parties unless required by law to do so.

If 10 Kinds of People Ltd is sold or restructured, personal data relevant to the transferred part of the business may be transferred to the new owner under the same policy terms.

Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• Right of access, to request a copy of the data we hold about you
• Right to rectification, to request correction of inaccurate data
• Right to erasure, to request deletion of your data where there is no legitimate reason for us to continue processing it
• Right to restriction, to request that we restrict processing of your data in certain circumstances
• Right to object, to object to processing based on legitimate interests, including direct marketing
• Right to data portability, to receive your data in a structured, commonly used format where processing is carried out by automated means
• Right to withdraw consent, where our processing is based on your consent

To exercise any of these rights, please get in touch via our contact page. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk.

Cookies

This website does not currently use any non-essential cookies. Please see our Cookie Policy for full details.

Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page will reflect when it was last revised. We encourage you to review this page periodically.

Governing Law

This privacy policy is governed by the law of England and Wales. Any disputes arising in connection with this policy are subject to the exclusive jurisdiction of the courts of England and Wales.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please get in touch via our contact page.